Life-Defining Moments

Life-Defining Moments

Global campaign for Getinge. The challenge was to create global awareness for Getinge and their ground-breaking ventilation technology during a pandemic, when the association is anything but optimistic. So, we chose to tell the story about one of life’s greatest miracles.

Truck Stop Neck Cracking

Truck Stop Neck Cracking

6 out of 10 truck drivers suffer from neck and back pain. These are problems that can shorten careers, cause driver’s fatigue and unnecessary sick leaves. A work environment health issue to be taken seriously. This is a campaign for Volvo Trucks U.S.

The Smash-proof Guitar

The Smash-proof Guitar

“We don’t make products for consumers, so people don’t realize how far in the forefront our methods are.” That insight from our client, the global engineering company Sandvik, was the inspiration behind the idea to create the world’s first smash-proof guitar in a global campaign.

The Glass Labyrinth And The Giant Loader

The Glass Labyrinth And The Giant Loader

Trying to learn everything about our new client Sandvik, we went to their test mine in Finland. And found out that they have had self-driving vehicles for 20 years – hidden deep down below.

So, both we and Sandvik thought it was a good idea to bring one of those giant machines to the surface and let it navigate a fragile glass labyrinth—with no driver—in this global campaign.

Internet of Sh*t Song

Internet of Sh*t Song

Smart products can be pretty dumb if not developed to fit human behavior and needs. In our new Internet of Things dystopia, Alex the puppet gets tangled up in technology to clearly show the need for Semcons human centric approach to usability and technology.

Re-Search

Re-Search

Images online reinforce stereotypes. Re-Search is a Chrome Extension that makes image search results gender balanced, by finding images that already exist and presenting them right alongside your regular search result. Automatically.

The Smiling Car

The Smiling Car

80% of all people seek eye-contact with the driver before crossing the street. So would you cross the street in front of a self driving car?

First Tracks

First Tracks

Helly Hansen loves skiing, and there is no better way to do it than in fresh powder. So we created First Tracks; an alarm clock that wakes you up earlier if it snows during the night.